Digital Luxury Group2025 – Ongoing
Strategy Director
Geneva, Switzerland
- Lead client strategy for luxury and premium brands across watches, beauty and hospitality, translating market intelligence into positioning, growth and go-to-market recommendations.
- Direct DLG's LuxuryIQ product development, from data pipeline and QC methodology through to the skills ecosystem and client deployments.
- Run competitive and market intelligence analysis across the secondary market, search demand, social and paid media.
- Own thought leadership on AI adoption in the luxury sector, including internal enablement and methodology.
Yoox Net-A-Porter Group2021 – 2023
Managing Director, Fine Jewellery & Watches
Milan / London / Shanghai
- Held full global P&L responsibility for the Fine Jewellery and Watch business units across the entire portfolio: Net-A-Porter, Mr Porter, The Outnet and Yoox.
- Directed cross-functional divisions including global product curation, specialised personal shopping, operations, customer service and international sales.
- Governed commercial synergy and growth strategy for the Net-A-Porter China operation via the Alibaba & Richemont joint venture.
IWC Schaffhausen2016 – 2021
Chief Digital Officer & Member of the Executive Board
Schaffhausen, Switzerland
- Managed full e-commerce P&L and directed global digital architecture, media buying, advertising, content strategy and customer insights.
- Pioneered data science, marketing automation and new retail initiatives to institutionalise a modern, customer-centric culture across the global brand.
IWC Schaffhausen2010 – 2016
Associate Director, E-commerce, Digital Marketing & Offline Advertising
Schaffhausen, Switzerland
- Led global advertising, performance marketing, media strategy and CRM integration, scaling the brand's digital footprint via localised e-commerce websites and social channels.
Alfred Dunhill Ltd.1997 – 2000
Product Design & Development
London, UK
- Managed end-to-end industrial design and technical development of leather goods, timepieces, writing instruments and hard luxury accessories.
- Collaborated closely with manufacturing, sourcing and marketing teams to bring high-profile joint ventures to market, including partnerships with Nokia, Hewlett Packard and Visionaire.
